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A Hair-Raising Lawsuit Over False Anti-Frizz Promises

A Will County woman is suing over an ineffective hair product—saying the company deceived consumers.

Don't mess with a woman's hair. 

A Will County woman is not pleased that an anti-frizz product claiming to keep her strands "smooth and silky ... and provide protection against humidity" didn't deliver, so she's suing the maker.

Erin Flaherty bought the $4.69 L’Oreal’s Garnier Fructis Style Sleek & Shine Anti-Humidity Smoothing Milk product in a Mokena CVS store on July 10, 2013, NBC reports. Flaherty asserts she suffered "injury-in-fact and lost money." The type of injury was not disclosed, but the suit said the company deceived consumers with a product "did not provide the promised benefits."

“Frizz control” is false advertising, and scientifically inaccurate, Flaherty and her lawyers allege. 

The product uses dimethicone—a silicone-based ingredient. Scientific evidence “indicates that silicone, while water resistant, is permeable to water vapor. Humidity is the measure of the amount of water vapor in the air,” the lawsuit states.

The suit states the New York-based L’Oreal USA violates the Illinois Consumer Fraud Act. Flaherty's lawyers are seeking unspecified damages and class-action status.

Kerri U February 24, 2014 at 10:17 AM
She could have brought it back to the store for a full refund. This is exactly what is wrong with the world. Everyone is sue happy and they cost companies thousands in lawyers fees because of greed. Sad and stupid.
lala February 24, 2014 at 11:12 AM
Too much disposable income.
Lenny Kravitz February 24, 2014 at 05:53 PM
Totally frizzolous lawsuit.
BKM February 24, 2014 at 09:59 PM
And this is how America is changing from the Land of Opportunity to the Land of Opportunists! SMH. Get over it frizz ball!
Jim Smith March 03, 2014 at 07:01 PM
Surely this is Bush's fault!

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