A Will County woman is not pleased that an anti-frizz product claiming to keep her strands "smooth and silky ... and provide protection against humidity" didn't deliver, so she's suing the maker.
Erin Flaherty bought the $4.69 L’Oreal’s Garnier Fructis Style Sleek & Shine Anti-Humidity Smoothing Milk product in a Mokena CVS store on July 10, 2013, NBC reports. Flaherty asserts she suffered "injury-in-fact and lost money." The type of injury was not disclosed, but the suit said the company deceived consumers with a product "did not provide the promised benefits."
“Frizz control” is false advertising, and scientifically inaccurate, Flaherty and her lawyers allege.
The product uses dimethicone—a silicone-based ingredient. Scientific evidence “indicates that silicone, while water resistant, is permeable to water vapor. Humidity is the measure of the amount of water vapor in the air,” the lawsuit states.
The suit states the New York-based L’Oreal USA violates the Illinois Consumer Fraud Act. Flaherty's lawyers are seeking unspecified damages and class-action status.